Currently, technology is changing so fast that it is estimated that the world may change completely by 2030. That is why all the developed and developing countries of the world pay great attention to the field of information technologies. Uzbekistan is no exception to this, young start-up projects are supported, companies operating in the field of information technologies are given great benefits.
In particular, one of the startup projects supported by the Ministry of Innovative Development is the SmartChain IT company, which created the NazzAR mobile application based on augmented reality. SmartChain has been engaged in innovative technologies since 2018 - doing a lot of work in the direction of augmented reality. 3D shapes of real objects, video clips, and photos come to life on the screen of the mobile device when pointing to the NazzAR icon through a smartphone. In our country today, the capabilities of the NazzAR mobile application are widely used in the field of tourism, especially in museums. "Gori Amir", "Bibikhanim" mausoleums in Samarkand city, Ulugbek observatory, "Afrosiyob" museum, "Elmerosi" scientific clothing theater, State Museum of Cultural History, Local History Museum, Asrorhoja ensemble, "Ichan Castle" in Khiva city, Registan Square in Samarkand city, The historical and cultural heritage sites "Ark" and "Mohi Khossa" in Bukhara, the State Museum of the History of the Timurids in Tashkent, the State Museum of the History of Uzbekistan, House-Museums of Abdulla Qahhor, Sergey Borodin, Mukhtar Ashrafiy and other historical places can be found through this mobile application. It is possible to deliver it to tourists in an interesting way.
A virtual tour of the Ministry's building through the website of the Ministry of Innovative Development, a virtual interpretation of the exhibition within the framework of the "InnoWeek-2021" International Week of Innovative Ideas is also the result of the activity of this startup company. In addition, many elements of augmented reality were used in the building of the Ministry of Innovative Development. Guests can be greeted by a virtual guide at the entrance to the ministry building, get information about the rooms and laboratories in the ministry building through the NazzAR mobile application, etc.
When the SmartChain company entered the market with its product, the company's young, talented specialists had to create and develop the NazzAR platform, as well as explain and promote its capabilities to consumers. With each new project, consumers' interest in the NazzAR brand grew more and more, and demand would increase.
Participation in international exhibitions, cooperation with major government agencies, and constant work on IT platform development have borne fruit - cooperation with an Icelandic company was established in 2021.
"Our team created a new, unique product for our foreign partner and it was called UnoAR. This augmented reality technology incorporates the best technological solutions and developments of SmartChain. Our first foreign client is one of the major retailers in the field of electronics," says Bobur Rahimov, director of SmartChain IT Company.
It has only been a few months since the technology created in Uzbekistan was implemented abroad, and the product created by the start-up company of our country is becoming more and more popular. As of December 6, 2021, the solution built on the NazzAR platform ranked 2nd in the top 10 most popular AppStore apps of its category downloaded in Iceland.
"This is the beginning. "We have just entered the international arena and are ready for new partnerships," says the head of the SmartChain company.
